Transform your passion for solving a health challenge into a solution that the market needs.
Find the problem-solution fit that aligns with your personal vision, business goals, and realities of the healthcare industry.
Throughout the program designed with female founders in mind, you will create your ideal customer profile, craft a compelling value proposition, and develop a clear action and impact plan—all while learning how to balance committing to your mission and caring for your well-being.
The winter 2025 program is fully booked. Stay tuned for more updates!
6 weeks of hands-on practice
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Expert guidance & real-time feedback
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January 5 - February 15, 2025
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Small, supportive community of like-minded female founders
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Access to all templates, tools and resources
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€139 early launch price
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6 weeks of hands-on practice • Expert guidance & real-time feedback • January 5 - February 15, 2025 • Small, supportive community of like-minded female founders • Access to all templates, tools and resources • €139 early launch price •
Does it sound familiar?
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You are launching or just launched the new product/service.
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You've conducted initial customer research with promising results.
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You've tested your early offer with a few excited customers.
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You keep changing direction, and there are too many options to consider.
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You struggle to articulate your value proposition effectively.
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It's difficult to attract customers, and the overwhelm is building up.
Introducing the
Healthy Business Program
This program is designed to help you develop a customer-centric solution that the market needs—and is willing to pay for.
Why does it matter?
Many businesses fail because they create solutions for problems that aren't urgent, leading to low or no revenue.
Another trend—female founders often hesitate to talk confidently about the value they create or struggle to communicate it effectively.
Avoid these common pitfalls and set your business on the right path from the start.
What is included.
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Mission & Strategic Impact
Problem, Ecosystem & Ideal Customer
Differentiated Product Value
Messaging & Storytelling
Planning for Growth & Well-being
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Three 2,5-hour workshops with theory and practice
Home assignments between the workshops to apply theory to your business
Feedback on your work
2-3 hours of work/week
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Community chat with like-minded female founders for sharing insights, challenges, and victories
Program library with templates, resources, and recordings to support your future growth
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Jan 9, 3:30pm-6pm CET
Impact, Customer & EcosystemJan 23, 3:30pm-6pm CET
Differentiated Product Value & StoryFeb 13, 3:30pm-6pm CET
Planning for Growth & WellbeingAll workshops will be recorded and you can rewatch them at any time.
What you will achieve after the 6-week program.
Clear impact roadmap
A structured plan that outlines your startup's mission, vision, and measurable goals, providing clarity for driving meaningful change in the health sector.
Ideal customer profile
A detailed profile of your target customer, including their pain points, behaviors, and needs, ensuring your product is designed for the right audience.
Crisp problem statement
A clear, focused definition of the problem you solve around a specific health challenge, aligned with real market needs.
Compelling value proposition
A compelling value proposition that resonates with your target customers, differentiating your solution from competitors.
Engaging story & messaging
A powerful narrative that connects your mission, solution, and impact that build foundation for your investor pitch, partner deck and homepage.
Action & well-being plan
Consolidate all your program learnings and ideas into one practical document that will guide your next steps and support well-being.
Winter 2025 program is booked out
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Next batch is planned for spring 2025
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Stay tuned for more updates
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Winter 2025 program is booked out • Next batch is planned for spring 2025 • Stay tuned for more updates •
Why I created this program.
In recent months, I’ve spoken with over 40 founders about their successes and challenges. What sets successful founders apart is their clear understanding of the problem they solve for a specific, paying market—and their ability to align their business impact with personal mission and values.
I distilled 10+ years of experience in impact, strategy, and innovation into the program that is designed to help you achieve just that.
Voice of my clients.
Newsletter
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Healthy Business
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Newsletter
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Healthy Business
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Newsletter • Healthy Business • Newsletter • Healthy Business •
Looking for some insights?
Released every three weeks, my Healthy Business Newsletter 🌳 serves as a collection of insights, resources, and thoughts on running a sustainable healthy business for a healthy world.